The Division 2
In game branding
Ubisoft's The Division 2 shows a very realistic representation of the city of Washington. From street to street, from neighborhood to neighborhood. To be as immersive as possible the game displays the diversity of frontage you'd expect when walking across DC. We designed most of the in-game branding and advertising. From your local minimarket to the iconic basketball team.
We swear the ugly ones are ugly on purpose.
Q. Brachet, R. Cavart, A. Cortay, C. Petit